Stevie Awards

We are proud to share that HTS (Hopper Technology Solutions) has won Gold for the Best Use of Generative AI in Customer Interactions category in the 20th annual Stevie Awards for Sales & Customer Service for HTS Assist.

The Stevie Awards for Sales & Customer Service are the world’s top honors for customer service, contact center, business development, and sales professionals. The Stevie Awards organizes nine of the world’s leading business awards programs, also including the prestigious American Business Awards® and International Business Awards®.

More than 2,100 nominations from organizations of all sizes and in virtually every industry, in 41 nations and territories, were considered in this year’s competition. Winners were determined by the average scores of 150 professionals worldwide on eight specialized judging committees. 

HTS Assist was recognized for its innovation and the strong results delivered across HTS’ partner channels to date. Judges described Assist as a “groundbreaking” AI solution and highlighted “its impressive cost savings and revenue upside.”

The panel of judges also noted that Assist “effectively moves the goalposts for AI in travel by creating an agent that doesn't just talk, but actually fixes complex problems like cancellations autonomously.” Furthermore, they highlighted, “HTS has successfully turned a traditional cost center into a genuine value driver for its partners.

Another judge highlighted, “HTS Assist stands out because it does more than answer questions - it takes real actions for customers. The solution is already used globally and supports many languages, showing it is ready for large-scale use. The results are easy to understand and impressive, including lower service costs, faster response times, better customer satisfaction, and added sales.”

“Winning Gold in the 2026 Stevie Awards is a strong validation of what our team set out to build with HTS Assist,” said Jo Lai, SVP of AI Solutions and Customer Experience at HTS. “This recognition highlights how generative AI can meaningfully improve customer interactions at scale and we’re excited to continue advancing this technology for travel providers around the world.”

Details about the Stevie Awards for Sales & Customer Service and the list of Stevie winners in all categories are available at http://sales.stevieawards.com/.  

About The Stevie® Awards 

Stevie Awards are conferred in nine programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Great Employers, the Stevie Awards for Sales & Customer Service, the Stevie Awards for Technology Excellence, and the Stevie Awards for Women in Business.  Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations and territories. More than 1,000 professionals around the world participate in the Stevie Awards judging process each year. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com. Sponsors of the 20th annual Stevie Awards for Sales & Customer Service include SOCAP International and ValueSelling Associates, Inc. 

About HTS

HTS, a leading global travel technology platform, uses its data advantage and AI-driven travel technology to help partners address modern traveler needs. The company has developed several unique fintech ancillaries that address everything from pricing volatility to trip disruptions. Working with the world's leading banks, airlines and travel providers, HTS supercharges its partners’ direct channels with its travel fintech, AI, and e-commerce products.