South Korea’s Woori Card and HTS partner on new travel offering

HTS, the B2B division of Hopper, and leading South Korean card company Woori Card, a subsidiary of Woori Financial Group, today announced the signing of an agreement to develop a travel booking portal for Woori Card cardholders and Woori WON members.

Woori WON members, which includes Woori Card cardholders and Woori Bank users, can accumulate the bank’s reward currency, known as Honey Money, by using Woori financial products, participating in events and quizzes, and more. With over 12.5 million users, the WON app is the central location for members to unlock added benefits and spend their rewards. In partnership with HTS, Woori Card plans to create an enhanced app offering, providing a more compelling place for members to earn and burn Honey Money on travel.

"Woori Card is proud to partner with HTS to build a cutting-edge, modern solution for travel booking and loyalty," said a Woori Card spokesperson. “HTS has a proven track record of developing travel marketplaces that address modern customer needs globally, and together, we’re going to create a digital platform that best serves our Woori Card cardholders and WON members.”

HTS partners with the world's leading banks, airlines and travel providers to bring transparency, flexibility, and savings to travelers globally. The company empowers financial institutions to supercharge travel benefits for cardholders with cutting-edge travel and loyalty platforms. HTS now accounts for three-fourths of the Hopper business and reaches millions of travelers around the world.

“Travel is the largest category of discretionary spending — by developing an unbeatable travel rewards program and platform, banks can capture more spend, increase loyalty and drive repeat purchases,” said Dakota Smith, President and Co-Founder of Hopper. “We are thrilled to partner with Woori Card to deliver a booking solution that delights their customers and drives business results.”

About HTS

HTS, a leading global travel technology platform, uses its data advantage and AI-driven travel technology to help partners address modern traveler needs. The company has developed several unique fintech ancillaries that address everything from pricing volatility to trip disruptions. Working with the world's leading banks, airlines and travel providers, HTS supercharges its partners’ direct channels with its travel fintech, AI, and e-commerce products.

About Woori Card

Woori Card was established in April 2013 by spinning off Woori Bank to strengthen its business capabilities in the credit card sector and enhance competitiveness in the non-bank sector within Woori Financial Group.

Based on its extensive network and customer base, Woori Card is pursuing an optimized business strategy as a credit card company affiliated with the financial group, and is also actively promoting new businesses to secure new growth engines.

With the vision of being a financial company that creates tomorrow's value with today's innovation, we continue to develop products and services that meet customer needs first, and are establishing a firm position in the market through active business alliances with partners in various industries.