Challenges facing modern payment stacks & how to combat them

As technology has advanced at an incredible pace in recent decades, so has the way travelers plan and book travel. The modern traveler moves between devices fluidly, relying on their smartphones to show them travel options as seamlessly as their laptops. As travel purchases have shifted from in-person at travel agencies to web-based bookings and mobile platforms, consumer payment needs have evolved. 

Payment optionality and customization have become table stakes for modern travelers who expect seamless payment experiences every time they check out. For travel providers, this means offering a best-in-class checkout experience with a range of payment options is critical to driving not just conversion, but also customer loyalty and repeat purchases.

It’s clear there is significant consumer demand for sophisticated and seamless checkout experiences, but there are challenges to offering the level of customization, optionality and functionality consumers are demanding. 

By downloading this content, you consent to HTS using your information to share relevant products, services, offers, and insights in accordance with its Privacy Policy.