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NEXT GEN LOYALTY + REWARDS

Capital One Case Study

Capital One Travel and HTS teamed up to create a one-of-a-kind travel offering with industry leading travel benefits.

THE OPPORTUNITY

Leading with innovation, together

In late 2021, Capital One selected HTS to co-develop the new Capital One Travel portal with the goal of making it the best place for cardholders to book travel.

The portal pairs HTS’s best-in-class tech and capabilities with Capital One’s customer-first, digital approach.

Capital One works with forward-leaning companies like HTS that are leading the way with innovation and reshaping their industries.

With a proven track record of growth, HTS was selected for its data-driven approach to travel booking, revenue-generating travel fintech products and focus on customer obsession.

Together, the two companies are able to provide game-changing experiences and smarter features for cardholders.

Predictive pricing

Our AI predicts when to buy, saving customers money.

Unrivaled flexibility

Make any trip flexible and refundable.

Best price guarantee

HTS monitors prices to match or beat other travel sites.

THE SOLUTION

Data-driven approach to elevate traveler experience

Capital One cardholders enjoy price predictions, as well as additional dynamic features that help protect them from price volatility, provide flexibility, and ensure they receive the best value when booking travel. All via a full white-label offering only with HTS.

Learn more about Travel Loyalty Portals from HTS

KEY HIGHLIGHTS

Unparalleled booking experience meets fintech ancillaries

Travel agency

HTS’s foundation as a travel agency — including hundreds of airlines and hundreds of thousands of hotels — enables Capital One Travel to provide customers with the best selection, prices, and service across cars, hotels and flights.

Customer support

HTS serves as the merchant of record for Capital One Travel and provides VIP level support for all customers who book through the portal.

Price Prediction

HTS' price prediction technology analyzes flight data to recommend the best time to book.

Cancel for Any Reason

For a small fee at booking, add the option to cancel your flight and pay no penalties.

Price match guarantee

If a customer finds a better price for the same flight, hotel, or rental car on another site within 24 hours of booking, Capital One Travel will give them a travel credit for the difference.

Travel rewards

Leveraging its fintech margins, HTS can offer co-funded travel rewards to eligible Capital One credit cardholders.

RECEPTION + ACCOLADES

The partner of choice

HTS is dedicated to the portal’s consistent improvement and enhanced functionality, ensuring there is significant value-creation for Capital One.

Nearly two years in, Capital One Travel is still driving bookings at record levels, outpacing both industry growth and pre-pandemic volumes.

Capital One Travel was named in Business Insider’s 100 hottest digital brands of 2022 — #1 in the travel category. They had over 8.5 million visitors in the last year, a 774.2% increase YoY.

Citing the portal powered by HTS, Capital One was also named one of Fast Company’s Most Innovative Travel Companies in 2023.

“These changes to Capital One Travel are exciting — and you won't find most of the new features on other bank portals. If its fare prediction and price drop protection are as robust as promised, booking your flights through Capital One versus directly with the airline or through another online travel site could be a no-brainer.”

CNBC, 1 May 2024

“Much of the Venture X card’s value proposition comes from the Capital One Travel portal. Capital One is going all-in on its travel booking platform and aiming to funnel Venture X cardholders through it for all of their travel needs. In that sense, the Venture X is not only a premium credit card; it’s Capital One’s mechanism to direct customers to its travel booking tool.”

The Points Guy, 12 JAN 2024

Business Insider, 30 AUG 2024