The HTS advantage

HTS products are backed by proprietary machine learning algorithms that analyze 400 million search result sets including about 20 billion priced itineraries every single day. That's more than 7 trillion itineraries a year and we've been collecting data for 10+ years. This volume of data can’t be found elsewhere.

Through HTS’ proprietary machine learning models, each ancillary product is dynamically priced to optimize ancillary revenue and customer value. The models take into account the full itinerary context, factoring the probability of attach and the risk of cancellation. This allows partners to profitably offer flexibility at a reasonable price to customers.

HTS guarantees its proprietary AI models that dynamically price its fintech products, and therefore, HTS manages all payments due directly to the customer. Partners simply benefit from the incremental ancillary revenue of offering the product.

Made available via SDK, HTS fintech products are integrated directly into the airline’s booking flow. Alternatively, you can opt to integrate through Amadeus. HTS handles all testing and optimizing of its fintech ancillaries.

HTS’ foundation as a travel agency enables us to provide the best selection, prices and service across cars, accommodations and flights. Expanding on top of that to travel ancillaries means when we sell travel fintech products, we ensure the end user gets the best resolution.