Activating Gen Z and the future of travel

Though young now, Gen Z will be the next largest generation of travelers and is primed to be one of the most valuable for the industry. This demographic has already signaled that they intend to prioritize spending on travel experiences more than any previous generation. Brands that can capture the attention and discretionary spending of this generation now will be set to grow in leaps and bounds for decades to come.

As a mobile-first travel platform, Hopper has deep experience building travel marketplaces designed for young consumers beginning their lifelong travel purchasing journey.

Through HTS, Hopper’s B2B initiative, the company is also helping other travel providers cater to this valuable demographic with next-gen technology solutions. In this report, we will dive deep into who Generation Z is, what their unique traveler profile looks like and how to unlock their business and loyalty now, as they build wealth and define lifelong preferences.