Industry insights | February 2026
How airlines, banks, hotels, and brands are rebuilding margin, loyalty, and growth in the year ahead.
Travel commerce is entering its most consequential transformation in decades. In 2026, success is no longer determined by who has the most inventory or the biggest brand. It is determined by who can monetize uncertainty, loyalty, attention, and service at scale.
Based on analysis of more than $6B in annual travel sales, 410M reachable cardholders, 2.2M annual fintech purchases, and real-world AI customer interactions, this report outlines the seven key structural trends redefining travel commerce
in 2026. This report will cover the shift in which travel is sold, serviced, and monetized, based on real performance data across airlines, banks, hotels, loyalty programs, and consumer brands operating at a global scale.
The data reveals a clear pattern: The fastest-growing travel businesses are not optimizing the old model – they are replacing it.
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© 2026 Hopper Inc.
© 2026 Hopper Inc.
