Most Innovative Company: Travel List

This marks the 7th time that Hopper & HTS has ranked on Fast Company’s MIC list.

HTS (Hopper Technology Solutions), the B2B division of Hopper and a leading global travel technology platform, has been named to Fast Company’s Most Innovative Companies in Travel list for 2026. Ranked #8 this year, this marks the company’s 7th time being recognized by Fast Company’s annual list of companies driving innovation in travel, leisure, and hospitality. 

Since 2008, Fast Company’s Most Innovative Companies list has been the definitive source for recognizing the organizations that are transforming industries and shaping society. With innovation more important than ever this year, Fast Company is recognizing the organizations that are moving the world forward. Every submission for the Most Innovative Companies has been individually evaluated by a team of Fast Company editors and reporters. The Travel, Leisure and Hospitality category recognizes businesses that enable new ways to explore the world and make people feel welcome wherever they are.

HTS uses its data advantage and AI-driven travel technology to help partners address modern traveler needs. Working with the world's leading banks, airlines and travel providers, HTS supercharges its partners’ direct channels with its travel fintech, AI, and commerce products. 

Fast Company cited HTS Assist, the company's latest product launched in October 2025, as a key pillar of the company’s innovation. HTS Assist is a fully autonomous AI agent built for modern airlines and travel providers. Trained on extensive travel conversations and integrated into dozens of back-end travel technology systems, HTS Assist delivers end-to-end autonomous AI resolutions via voice and chat. It is available in 200+ markets and 30+ languages, and its natural, semantic AI voice provides a human-like experience, achieving 88% CSAT parity with human agents.

HTS partners are already seeing strong results from deploying HTS’ AI technology, including an average 65% reduction in servicing costs, 4X faster response times, and higher customer satisfaction. Assist has also unlocked new revenue opportunities, converting 15% of AI-handled conversations into ancillary sales and driving incremental revenue for HTS partners.

“HTS (Hopper Technology Solutions) now powers billions of dollars in travel and travel fintech annually across more than 20 partner channels globally,” said Dakota Smith, President & Co-Founder of Hopper & HTS (Hopper Technology Solutions). “From autonomous servicing to travel fintech, we’re creating a future where travel is more seamless for users and more profitable for our partners. ”

Check out Fast Company’s 2026 Most Innovative Companies available online here.

About HTS

HTS, the B2B division of global travel platform Hopper, uses its data advantage and AI-driven travel technology to help partners address modern traveler needs. The company has developed several unique fintech ancillaries that address everything from pricing volatility to trip disruptions. Working with the world's leading banks, airlines and travel providers, HTS supercharges its partners’ direct channels with its travel fintech, AI, and e-commerce products. To find out more about HTS, visit hts.hopper.com.