Digital Travel Connect

PANEL

Leading the AI Change Transformation: Aligning Teams to Scale Faster and Outpace The Competition

24 Mar, 10:10 - 10:40 PT|

Jo Lai will be joined on stage by Scott Smith, Director, Global Airport Operations Performance & Execution at United Airlines, Ferhat Acar, Head of Campaign Management & Customer Analytics at Turkish Airlines, and Justin Bundick, Managing Director, Artificial Intelligence & Data Transformation at Southwest Airlines Co.

AI rollouts stall when teams learn in silos, chase shiny tools, or fear what it means for their roles. This panel gets practical about leading AI change at scale—how executives set the narrative, pick priorities that matter, and help teams grow together. Hear from travel brands that are moving from scattered experiments to a coordinated AI program—common platforms, shared standards, clear ownership, and a communications cadence that keeps teams rowing in the same direction.

Uncover how travel leaders are effectively guiding their teams through this change and:

• Prioritizing use cases that align to revenue, cost, and safety

• Building internal communication channels to share insights and drive collective progress

• Creating frameworks for responsible AI testing without duplicating effort

• Measuring adoption and impact to fund what works.